Privacy Policy

This website is provided and controlled by Maersk Training A/S, Dyrekredsen 4, 5700 Svendborg, Denmark, Reg. No. DK 32 57 01 19.

This Privacy Notification is effective as of July 2026.  This Privacy Notification explains how Maersk Training A/S and its affiliated companies (“Maersk Training”, “we”, “us”, “our”) use personal data about you across our websites, mobile applications, online systems, or other sites that display this Privacy Notification. You can see Maersk Training affiliates here at the latest [insert link to company overview]. Our websites and online services are intended for a general audience, and Maersk Training does not knowingly collect personal data about any person under the age of 18 years. This Privacy Notification will also apply to information gathered from your visits to our facilities, or in case you have had other interactions with us, e.g., as an employee or a contact person of our customers, suppliers, vendors, business partners, investors, or the like. If you do not agree with the terms herein, please do not use this website and delete the cookies placed by the website.

Specific Provisions

In specific situations, other provisions apply or supplement this Privacy Notification:

1. when applying for a job with Maersk Training only the Privacy Notification for Recruitment applies

2. when using our websites, the Policy on Cookies supplements this Privacy Notification

Protecting Your Personal Data

With offices and operations throughout the world, personal data will be transferred or be accessible internationally throughout Maersk Training's global business. Any such transfers throughout Maersk Training's global business takes place in accordance with applicable local data privacy laws and regulations.

Types of Personal Data That We Use, Purpose for Our Use and the Legal Basis Maersk Training Customers (excluding Consumers):

If you are an employee or a contact person of a customer of Maersk Training, we use personal data about you in order to fulfil the agreement between the parties, e.g., the administration of the agreement, payment, delivery of services etc., where we use:

1. Business contact information (e.g., name, address, email, and phone number)

2. Work-related information (e.g., job title)

3. Purchase history of the customer you act on behalf of

Maersk Training is also legally required to document the personal data in financial transactions when fulfilling our agreement, e.g., when paying or receiving payment for delivery of services etc. Our legal basis for using your personal data in connection with the above is fulfilment of a contract between your employer and Maersk Training, or our legitimate interest.

Consumers: Maersk Training rarely uses personal data about consumers; however, we might use personal data about you in order to deliver training services to you or our customers, where we use:

1. Contact information (e.g., name, address, email, and phone number)

2. Purchase history

As per the applicable laws of certain jurisdictions, Maersk Training is required to document the personal data in financial transactions when fulfilling our agreement, e.g., when paying or receiving payment for delivery of services etc. Our legal basis for using your personal data in connection with the above is fulfilment of a contract between you and Maersk Training, or you and a business partner with whom Maersk Training collaborates, or our legitimate interest.

Suppliers, Vendors, Investors, or Other Third Parties to Maersk Training:

If you are an employee or a contact person of a supplier, vendor, investor, or another third party engaging with Maersk Training, we use personal data about you in order to fulfil the agreement between the parties, e.g., the administration of the agreement, performing finance and resource management and personnel administration, payment, delivery of services, etc., where we use:

1. Business contact information (e.g., name, address, email, and phone number)

2. Work-related information (e.g., job title)

3. Banking Information

4. Third party compliance screening

Maersk Training is also, as per relevant laws, required to document the personal data in financial transactions when fulfilling our agreement, e.g., when paying or receiving payment for delivery of services etc. Our legal basis for using your personal data in connection with the above is fulfilment of a contract between your employer and Maersk Training, our legitimate interest, or in some cases when you have freely given your consent.

Consultants to Maersk Training:

If you are a consultant to Maersk Training, we use personal data about you in order to fulfil the agreement between the parties, e.g., the administration of the agreement, performing finance and resource management and personnel administration, payment and services etc., where we use:

1. Business contact information (e.g., name, address, email, and phone number)

2. Work-related information (e.g., professional CV and job title)

3. Personal information (e.g., date of birth and other personal information as relevant)

4. Banking Information

5. Information relating to the consultancy tasks

Maersk Training is also, as per relevant laws, required to document the personal data in financial transactions when fulfilling our agreement, e.g., when paying for delivery of consultancy services etc.

Our legal basis for using your personal data in connection with the above is fulfilment of a contract between your employer and Maersk Training, or our legitimate interest.

Guests at Our Facilities and Sites:

If you visit our facilities and sites, we use personal data about you in order to identify you and to inform you about applicable visitor rules, where either:

• our legitimate interest in correctly identifying you and providing you with visitor instructions overrides your interest in the information not being used; or

• your freely given consent when you choose to disclose your personal data to us; or

• the personal data is being collected for the performance of any contractual obligations,

are the legal bases for our use, where we use:

1. Contact information (e.g., name, address, email, and phone number)

2. Work-related information (e.g., job title, workplace)

3. Personal information (e.g., license plate, if you have used one of our parking lots)

Users of Our Applications (Apps):

If you are a user of any of our applications, we use your personal data to develop, manage, and improve these applications. We do this to ensure you receive the best experience we believe to be possible, incl. that the content is relevant and presented to you in the most effective manner and to allow you to participate in/register for interactive features in these applications.

Additionally, the purpose is to keep our applications safe and secure, and administer our applications for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.

If you use our applications' barcode scanning, QR code scanning, text recognition, image categorisation, or inspection/audit features, we may capture and use images from your device's camera. The images captured are used solely for the following purposes:

1. Barcode Scanning: To decode and retrieve information from barcodes

2. QR Code Scanning: To read and interpret QR codes for specific actions or information retrieval

3. Text Recognition: To recognize and extract text from images for various functionalities within the application

4. Image categorisation

5. Inspection/Audit: To document and inspect damages for record-keeping and analysis

Depending on what application of ours you use, we use the following categories of personal data:

1. Contact information (e.g., name, email)

2. Login details (e.g., email, phone number, password)

3. Your personalized settings in our applications

4. Information about your use (e.g., errors, interaction information (such as scrolling and clicks))

5. Images, voice, and video recordings

6. Geolocation information

7. Technical information (e.g. browser ID, user ID, the Internet protocol (IP) address used to connect your device to the Internet, your login information, browser type and version, time zone setting, browser plug in types and versions, operating system and platform)

We may also use information collected through our apps to perform services for our customers and consumers, such as providing information about the status of their training. Our legal bases for using your personal data for the specified purposes are:

• our legitimate interest in offering you secure applications that effectively presents relevant content to you; or

• your freely given consent when you (1) choose to disclose your personal data to us and sign up as a user in our applications, (2) allow us to use your personal data to improve our applications, and (3) when you allow our applications to access and utilize your device's camera and images; or

• personal data collected for performance of any contractual obligations.

We do not use automated decisions that have a legal effect or similarly significantly affect you; however, certain security related evaluations (e.g., fraud indicators, bot detection signals) may be generated automatically, with human oversight applied where required.

Business Administration:

If you contact us, we use personal data about you in order to document quality and compliance (for instance in relation to statutes of limitations, security, litigation, or regulatory investigations) where either:

• our legitimate interest in improving our legal position overrides your interest in the information not being used; or

• the personal data is being collected and used for compliance with legal obligations to which Maersk Training is subject; or

• your freely given consent when you choose to disclose your personal data to us; or

• the personal data is being collected and used for the performance of any contractual obligations;

are the legal bases for our use.

Depending on our relationship, we use:

1. Contact information (e.g., name, address, email, and phone number)

2. Other applicable information

When You Are Marketed To:

If you:

1. are a customer (incl. consumer) of ours; or

2. visit our websites, incl. social media; or

3. use any of our apps; or

4. sign up for one of our newsletters

you will receive information, notifications, newsletters, offers, or similar, depending on our relationship, your personal preferences, and the media you use. Depending on our relationship, we use:

1. Contact information (e.g., name, address, email, and phone number)

2. Purchase history of the customer you act on behalf of

3. Content and your choices in relation to newsletters – contact forms and content etc.

4. Your personalized settings in our apps

5. Technical information (e.g. browser ID, user ID, the Internet protocol (IP) address used to connect your device to the Internet, your login information, browser type and version, time zone setting, browser plug in types and versions, operating system and platform)

6. Information about your visit to our website and your use of other Maersk Training applications (e.g. the full Uniform Resource Locators (URL) clickstream to, through and from our websites (including date and time), products you viewed or searched for, pages you accessed, page response times, download errors, lengths of visits to certain pages, page interaction information (such as scrolling, clicks, and user input), and methods used to browse away from the page)

7. Cookies (add link to Cookie Policy) and geolocation data

The marketing in newsletters, in our apps, on our websites, including social media, and via telecommunication is adapted based on our relationship and your personal preferences based on our knowledge of you through profiling (i.e., the automated evaluation of certain personal data to tailor communications), which includes the use of:

1. Purchase history of the customer you act on behalf of

2. Content of newsletters signed up to

3. Stated areas of interest

4. Technical information

5. Information about your visit to our website and your use of other Maersk Training applications

6. Cookies as laid out in our Cookie Policy (add link to Cookie Policy)

7. Information from your social media profiles

8. Information from our customer (incl. consumer) databases

9. Information from our apps, incl. how you use these

Either:

• our legitimate interest in doing an automatic evaluation of your personal data in order to personalize the marketing presented to you overrides your interests and fundamental rights; or

• your freely given consent when you choose to disclose your personal data to us; or

• personal data collected for performance of any contractual obligations

provides the legal bases for our use of your personal data in relation to marketing activities depending on the channel, jurisdiction, and type of marketing activity. We do not use automated decisions that have a legal effect or similarly significantly affect you.

Understanding Our Customers, Potential Customers, Consumers, and Suppliers:

We also make analyses in order to optimize our products, marketing, website, sales and to enhance our knowledge about our customers', potential customers', consumers', and suppliers' preferences in relation to Maersk Training's products and maintaining a CRM database. We do this by making analyses of our databases with information about e.g., website use, preferences, purchase history, sales and by sending questionnaires where either:

• our legitimate interest in using the personal data overrides your interest in the data not being used; or

• your freely given consent when you choose to disclose your personal data to us; or

• personal data collected for the performance of any contractual obligations

provides the legal bases for our use of your personal data in relation to understanding our customers, potential customers, consumers, and suppliers.

Depending on our relationship, we use:

1. Information from our customer and other databases

2. Purchase history of the customer you act on behalf of

3. Cookies as laid out in our Cookie Policy (add link to cookie policy)

4. Technical information (e.g. browser ID, user ID, the Internet protocol (IP) address used to connect your device to the Internet, your login information, browser type and version, time zone setting, browser plug in types and versions, operating system and platform)

5. Information about your visit to our website and your use of other Maersk Training applications (e.g. the full Uniform Resource Locators (URL) clickstream to, through and from our websites (including date and time), products you viewed or searched for, pages you accessed, page response times, download errors, lengths of visits to certain pages, page interaction information (such as scrolling, clicks, and user input), and methods used to browse away from the page)

6. The answers you provide regarding suggestions and preferences, e.g., in questionnaires

7. Information collected from third parties such as marketing technology companies, digital marketing agencies, B2B advertising companies, and big tech companies.

We may further use third-party service providers such as Google Analytics to monitor and analyze the use of our services and gain insights on user behavior on maersktraining.com on our behalf. The purpose of using Google Analytics is to improve user experience. For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy.

Compliance and Security Operations for All Individuals Whose Personal Data Is Being Used:

For compliance and security purposes, we monitor user behavior and have implemented security solutions on our website as well as in our solutions and on our premises, where either:

• our legitimate interest in anti-corruption, anti-fraud, anti-bribery, technical and physical security overrides your interest in the information not being used, or

• your freely given consent when you choose to disclose your personal data to us, or

• personal data collected for the performance of contractual obligations

provides the legal bases for our use of your personal data in relation to compliance and security operations for all individuals whose personal data is being used. Depending on our relationship, we use:

1. Contact information (e.g., name, address, email, and phone number)

2. Cookies as laid out in our Cookie Policy (add link to cookie policy)

3. User behaviour and logs

4. Images captured by video surveillance in marked areas at Maersk Training premises, retained only for a limited period in accordance with local laws and our security policies

Sharing of Personal Data

In addition to us sharing your personal data with Maersk Training Entities, we may in some situations also share your personal data with third parties such as business partners, suppliers, vendors, consultants, agencies, customers, consumers, governmental bodies, courts, and IT hosting, supply and service providers that we use for our IT environment (Third Parties). We only share personal data where it is relevant and necessary for us to perform the activities described in this Privacy Notification, for example, the fulfilment of your order, the processing of your payment details, or the provision of support services, and as permitted under applicable laws.

Transfer and Protection of Your Personal Data

As an international organization with offices and operations throughout the world, we will transfer personal data collected by us on an aggregated or individual level to various divisions, subsidiaries, joint ventures, and affiliated companies of Maersk Training around the world for the purposes stated above and in accordance with applicable laws and regulations, as well as to contractors and sub-contractors to Maersk Training (data processors and sub-processors) for storage and service purposes. Your personal data will not be disclosed to anyone outside Maersk Training unless permitted or required under applicable legislations and regulations and where necessary subject to appropriate written assurances from third parties who have access to your personal data, in which they must commit to protect the data with security measures designed to provide an adequate level of protection.

Unless you are otherwise notified, any transfers of your personal data will be based on applicable local data privacy laws, which among other includes appropriate international data transfer mechanisms and safeguards such as an adequacy decision, and/or Standard Contractual Clauses.

You can always request a copy of the transfer mechanisms, which includes the transfer of personal data, by contacting us at contact@maersktraining.com.

China Specific Addendum Regarding Data Export

To fulfil the purposes indicated in this Privacy Notification, we may need to transfer your personal data to our entities located outside of mainland China, e.g., the headquarter of Maersk Training. When exporting personal data to jurisdictions outside of mainland China, we will implement appropriate protective measures as required by applicable laws to ensure the proper safeguarding of your personal data.

These protective measures include, but are not limited to, conducting Personal Information Protection Impact Assessments, entering into the Standard Contract for Personal Information Export published by the Cyberspace Administration of China, and filing to the authority. In accordance with applicable legal requirements, we will seek your valid consent to fulfil our legal obligations before exporting your personal data. You have the right to refuse to grant your consent or withdraw your consent at any time.

Please note that this may impact the services we can provide to you, depending on the circumstances and applicable laws. We will actively take reasonable measures to ensure that your personal data is adequately protected during the exporting process to uphold your rights. We will adhere to applicable data protection laws and regulations to secure the safety of your personal data. Specifically, your personal data will be provided to the following overseas recipient:

• Name of the recipient: Maersk Training A/S

• Contact information: please contact us at contact@maersktraining.com

• Purpose and means of use include:

• Service Delivery: Providing training services to customers

• Agreement Fulfilment: Meeting contractual obligations

• Compliance Documentation: Documenting quality and compliance

• Marketing: Engaging in marketing activities

Types of personal data that may be exported include:

• Name

• Address

• Contact information (Email, Phone number)

• Date of birth

Destination country/region:

• Denmark

Türkiye Specific Addendum re Data Export

To fulfil the purposes indicated in this Privacy Notification, we may need to transfer your personal data to our entities, i.e., the headquarter of Maersk Training and to our suppliers located outside of Türkiye. When exporting personal data to jurisdictions outside of Türkiye, we will implement appropriate protective measures as required by Law No. 6698 on the Protection of Personal Data (“KVKK”) to ensure the proper safeguarding of your personal data. These protective measures include, but are not limited to, conducting the Standard Contract Clauses for cross border personal data transfer published by the Personal Data Protection Board of Türkiye, and filing to the authority.

We will actively take reasonable measures to ensure that your personal data is adequately protected during the exporting process to uphold your rights. We will adhere to applicable data protection laws and regulations to secure the safety of your personal data. Specifically, your personal data will be provided to the following overseas recipient:

• Name of the recipient: Maersk Training A/S

• Purpose and means of use include:

• Service Delivery: Providing training services to customers

• Agreement Fulfilment: Meeting contractual obligations

• Compliance Documentation: Documenting quality and compliance

• Marketing: Engaging in marketing activities

Types of personal data that may be exported include:

• Name

• Address

• Contact information (Email, Phone number)

• Date of birth

Destination country/region:

• Denmark

Automated Decisions

Maersk Training uses automated decision-making in relation to some of your personal data for some services and products. An example is our fraud prevention and detection efforts on our online platforms.

You may request that Maersk Training provides information about the decision-making methodology and ask us to verify that the automated decision has been made correctly.

We may reject the request, as permitted by applicable law, including when providing the information would result in a disclosure of a trade secret or would interfere with the prevention or detection of fraud or other crimes. However, generally in these circumstances we will verify that the algorithm and source data are functioning as anticipated without error or bias.

Use of Artificial Intelligence (AI)

At Maersk Training, we are constantly looking to integrate new technologies that can optimise and automate business operations, streamline processes and add value to our customers, potential customers, business partners, and others with whom we interact. We harness the power of artificial intelligence (AI) to enhance many of our products and services, which are designed to boost productivity by providing assistance across multiple areas. This includes the incorporation of generative AI features.

Our deployment and use of AI are guided by stringent AI principles and our commitment to responsible AI practices, ensuring that the collection and use of personal data align with our privacy and security standards. Maersk Training among other ensures that any personal data used by AI solutions is limited to what is strictly necessary for the intended business purpose, and that anonymization or pseudonymization techniques are incorporated where possible to further protect privacy.

Maersk Training collects data from interactions with you. This includes data you provide directly and information we collect, use, and/or otherwise generate about your usage and experience. The data collected, used, and/or generated varies based on your interactions, privacy settings, and/or the features used. We also receive data from Maersk Training affiliates, subsidiaries, and third parties.

You can choose what products/services to use and the data to share. You may decline to provide personal data, but some interactions need it to function. If you don't provide required data, you may not be able to use some products or services. Similarly, if we need personal data by law or for a contract, and you don't share it, we may not be able to enter into the contract or may suspend or cancel an existing service. We will inform you if this happens.

By leveraging the robust capabilities of AI, Maersk Training remains committed to innovating while upholding the highest standards of responsible AI use and data privacy. Such use is based on our legitimate interest or your consent given to us, where applicable laws allow us to use it.

To ensure compliance with local requirements, you can find additional information on our local applications/websites, where required by local law.

Security Measures

We choose to use suppliers that implement security in accordance with industry practices for good IT security, and we only use encrypted data communications when transferring sensitive and confidential personal data. We also maintain organizational, physical, and technical security arrangements for all the personal data we hold. We have protocols, controls and relevant policies, procedures, and guidance to maintain these arrangements taking into account the risks associated with the categories of personal data and the use we undertake.

We store personal data on servers with limited access located in secured facilities, and our security measures are evaluated on an ongoing basis. The servers are protected by anti-virus software and firewalls, among other measures.

Personal Data Retention

Maersk Training stores your personal data for as long as it is necessary to fulfil the purpose of the use, unless Maersk Training is obliged under applicable laws and regulations or is entitled to store the personal data for a longer period, more specifically:

1. We retain your personal data as long as we have an ongoing relationship with you (in particular, if you have an account with us or have not withdrawn your consent); or

2. We will only keep the personal data while your account is active or for as long as needed to provide services to you; or

3. We retain your personal data for as long as needed in order to comply with our global legal and contractual obligations.

We will also retain your personal data where this is advisable to safeguard or improve our legal position (for instance in relation to statutes of limitations, compliance, security, litigation, or regulatory investigations).

Data Subjects Rights

You are entitled, in the circumstances and under the conditions, and subject to the exceptions, set out in applicable law, to:

1. Request access to the personal data we use about you: You have the right to ask us for information about or access to your personal data. There are some exemptions, which means you may not always receive all the data we use.

2. Request rectification of your personal data: this right entitles you to have your personal data corrected if it is inaccurate or incomplete.

3. Object to the use of your personal data: this right entitles you to request that we no longer use your personal data. However, it only applies in certain circumstances, and we may not need to stop the use if we can give legitimate reasons to continue using your personal data.

4. Request the erasure of your personal data: this right entitles you to request the erasure of your personal data in certain circumstances. However, it only applies in certain circumstances, and we may not need to delete your personal data if we can give legitimate reasons to continue using your personal data.

5. Request the restriction of the use of your personal data: this right entitles you to request that we only use your personal data in limited circumstances, including with your consent.

6. Request portability of your personal data: this right entitles you to receive a copy (in a structured, commonly used, and machine-readable format) of personal data that you have provided to us or request us to transmit such personal data to another data controller.

7. Withdraw your consent: You can withdraw your consent at any time by opting out in the email or by contacting us. However, this will not affect our right to use personal data obtained prior to the withdrawal of your consent, or our right to continue parts of the use based on other legal bases than your consent.

8. File a complaint: You can always lodge a complaint with a data protection authority, for example the Danish Data Protection Agency.

Please note that these rights are subject to certain exemptions and may not all be available in the country in which you are based. This might be due to obligations imposed upon us, such as other legislation requiring us to retain the personal data, protection of the rights and freedoms of others, or the like. We always do our utmost to carefully evaluate every single request and will provide the reasons if actions are not taken.

Changes

We reserve the right in our sole discretion to amend and/or delete this Privacy Notification at any time without providing prior notice to you. We will post the at any time current version of this Privacy Notification on the website.

Contact Information

Please contact contact@maersktraining.com, or send a letter to Maersk Training A/S, Dyrekredsen 4, 5700 Svendborg, Denmark if you have any questions about how Maersk Training uses and/or protects your personal data, if you wish to exercise your rights, or if you wish to make a complaint about how Maersk Training uses your personal data.

Law and Jurisdiction

These terms shall be subject to Danish law and any dispute, claim, matter of construction or interpretation arising out of or relating to the website, including these terms, shall be subject to the exclusive jurisdiction of the Danish courts.